Task

Valentine’s day is a famous holiday, during which it’s very important to declare your love to someone, give valentines to each other and surround yourself with red and pink-colored items. And what about those who want to act normal, just like on every other of 364 days? 

Solution

Ballantine’s decided to support those, who, just like the brand itself, appreciate the truth and essence of things – not the superficial trends. As well as to brand the “anti-Valentine’s Day” movement. To be more precise, to take away the negative vibe from this kind of resistance, turning it into a vivid protest against clichés and imposed stereotypes