Task

In the hectic pace of modern life, people are in constant motion. Such a lifestyle does not always allow to eat properly and in a balanced way. Therefore, people often live off unhealthy snacks - sandwiches, chocolate bars, pastries. The task was to convey to the target audience that with the help of LANTMANEN AXA products you can eat fast and healthy.

 

Such ready-made breakfasts as granola and muesli contain all the necessary ingredients for a balanced meal. To achieve this goal, there was used a strategy involving a healthy lifestyle opinion leader. The well-known Ukrainian dietician Oksana Skitalinskaya was chosen as a lifestyle opinion leader.

Solution

For product promotion of Lantmannen AXA brand Influencer Marketing with the involvement of an opinion leader was used.

Activation of the Lantmannen AXA took place in social media in the face of ambassador Oksana Skitalinskaya. The social media of the dietitian Oksana Skitalinskaya was used as a source of useful information and advice on healthy and balanced nutrition with integrated Lantmannen AXA products.

Press releases and special projects in media about healthy diet with expert comments from Oksana Skitalinskaya were also launched.

Result

The topic of healthy diet is gaining popularity in Ukraine. Therefore, the choice of dietitian Oksana Skitalinskaya as an opinion leader and ambassador  of Lantmannn AXA showed great results. Results: Oksana Skitalinskaya held a live broadcast in which she shared tips on healthy eating with reference to Lantmannen AXA products; 12 posts were posted on the Facebook and Instagram pages of a dietitian (the social media audience reached 250,000); 48 materials were published in media, including such top and target resources as РБК- Україна; Liza; Bit.ua; and MamaWow.