BACKGROUND/TASK:

Meetty is a handmade organic chocolate with an incredibly intense taste. It contains more cocoa than any regular chocolate. Moreover, cocoa beans for Meetty are sourced only from the world’s leading cocoa-producing countries such as Peru and Ecuador.

This is what makes Meetty special compared to its mass-market counterparts.

EXECUTION/CREATIVE IDEA:

In order to communicate intensity through a print advertisement we created the nearly impossible figure out of Meetty pieces. This installation helped us to deliver the key message – there is more «chocolateness» in Meetty than you can expect.

Implementation