Task

Each year Jameson holds Jameson Bartender Ball – international professional bartenders’ competition in Dublin. To take part in a battle of such level is every bartender’s dream. Bar culture is developing fast in Ukraine as well, though participating in such events is pricey and time-consuming for many people

Solution

Jameson decided to help its consumers and ambassadors and present a famous format in a package of a digital competition

Result

An incredible hype, 248 real videos of signature cocktails making and serving. As well as 45 lucky bartenders competing for a trip to London