About the project

Nasha Ryaba is a leader of chilled chicken category. Guaranteeing high quality and freshness, it costs more. The local farms and private households trends grow. They have lower price due to lower packaging, logistic and retail expenses. It decreases packaged Ryaba’s sales. That’s why it is necessary to rise packaged chicken sales.

To stop sales decrease and grow sales of packaged chicken, the Brand launches innovation in packaging. Assortie – two chicken parts in one pack. The successful campaign not only stops decline but exceeded the plan by several times.