Task

Develop a communications platform providing comprehensive communication support for the German-Ukrainian Fund's lending program to small and medium-sized businesses in cooperation with partner banks.

Prepare and conduct three financial fairs with the participation of representatives of SMES, the German-Ukrainian Fund, the National Bank of Ukraine, the Ministry of Finance of Ukraine, and the German state KfW Development Bank.

Implement the 3-year communications program in the media, online, and through special events with the participation of representatives of the Cabinet of Ministers, the National Bank of Ukraine, KfW Development Bank, and the representative office of the European Union.

 

Implementation

– A number of high-profile media projects have been implemented to encourage discussion of the problem of SME lending in Ukraine. The communications campaign intends to build support for a program that will provide loans totalling $300 million USD to small and medium-sized businesses. The program would also develop cooperation between NUF and partner banks in Ukraine.

– Specifically, the projects present information from a thorough study of issue, and new opportunities opened by the programs of the German-Ukrainian Fund.

The EU EU4Business Initiative developed the online platform http://sme-fair.org.ua/ to support the activities within the framework of the communications program. A billboard and flyer publicity campaign draws further attention to the Initiative.

The campaign, which will involve SME representatives, was announced at the First Financial Fair, held at the Ukrainian House on April 4, 2017. EU EU4Business Initiative held the Fair, which brought together 400 entrepreneurs and more than 50 speakers. Representatives of 20 financial institutions from all over Ukraine were also present, including the National Bank of Ukraine, the Ministry of Finance of Ukraine, and KfW Development Bank.

The event received wide coverage (over 100 materials) in the media at the national and regional levels.