About the project

When she chooses a bra – she’s likely to make the decision based on how she would like to feel it, rather than look wearing it. For the promo we suggested our clients not to just fir some new articles from our new collection but to feet their feelings instead.

In 7 episodes shot in different emotional tones we showed the customer the range of feelings, brought up by some of our new articles.

We also ran a banner campaign and distributed flyers at fashion showrooms. The range of flyers delivered the same idea by means of still images language. 

 

During the campaign the traffic of visitors to the online shop increased by 150%, 28% of which were unique.