What is this project about?
We had an idea. Usually the first thing that the agency does in this case is looking for a client, but we thought that real social projects can sometimes belong to everyone. This time we decided to make the client our community.
Young people believe that they are not old enough to have health problems due to smoking. We found a way to clearly show that every cigarette smoked leaves its mark, and so launched a campaign on match boxes with pictures showing a zone for ignition in the form of lungs.
Thus, smoking began to attack itself. Each cigarette increased the strength of our message about the dangers of smoking.
- Strategic planning
- Communication & brand platforms, positioning, identity development
- 360° campaigns development (TV, digital, press, outdoor, radio etc.)
- Audio & video materials development
- Packaging design
- Promo and POSM
- Non-standard advertising
Visage DDB (formerly Publicis Visage) is an integrated full-service advertising agency, with 22 years of experience in the Ukrainian market. Additionally, the agency has been representing the global network DDB Worldwide in Ukraine since 2017, and was ranked #5 in the category of Creativity & Craft in 2016 and 2017.