Kredobank has launched a loan refinancing program “Don’t be idle – refinance your loan” designed to help quickly repay old loans on new favorable terms. The agency has been tasked with promoting and raising awareness of the project itself, as well as all its benefits for as many potential and current customers of the banking sector as possible.
To ensure maximum coverage, it was decided to conduct a two-channel communication in print and online media both on the regional and national scales.
For the national online campaign 2 special projects were created:
1. A series of 4 creative long reads for NV.UA:
• “How to pay less on a loan? Homer Simpson explains,
• “Solving debt problems handbook”,
• “Have a loan, don’t have the money? 7 life hacks to solve financial problems ",
• “After the loan. Eight lessons on money management”.
2. Non-standard interactive activation for TSN.UA (thematic online test).
As a promotion of special projects, we carried out an additional communication: promo publications and banners on Facebook, a banner on the main page of the website (NV.UA), as well as creating infographics and gif animations. Also, a printed version of the article “Credits: reloading. What to do when struggling with finances” was published in the Novoe Vremya magazine.
As a part of the regional campaign, an additional series of articles about refinancing has been written for print (Express, Vysoky Zamok, Vechirniy Kharkiv, Odeskaya zhyzn, MMS-Іnform) and online (048.ua, 057.ua, News N, "Visti Prydniprovya", Kherson Daily) media.
Thanks to the complex multi-format communication, agency managed to significantly raise the awareness of the Kredobank project throughout the country. Printed articles had better outreach in the regions (723,014 OTS), while online publications proved to be more effective on the national scale (1 665 140 OTS). The interactive test page received 13,105 views, 11,868 of which were unique. The total outreach of publications for 3 months was 2 388 154 OTS.
- Development and implementation of integrated communications strategies, CSR programs
- Media, analytics, strategic planning and strategy implementation
- Anti-crisis support, reputation management
- Communications management in time of business transformation and changes
- Representation in international media projects
- SMM-strategy, development and implementation of communications programs
- Partnership programs with opinion leaders & bloggers
PLEON Talan is a full-service PR & Public Affairs agency that provides consulting services for the development and implementation of complex communications solutions, PR strategies, and reputation management.
PLEON Talan in Ukraine has been exclusively representing the international communications network Ketchum, the trendsetter in the field of communications consulting with a successful mentorship and leadership in PR for more than 90 years worldwide, and 11 years in the domestic market– under the brand PLEON Talan.
2011-2012 — Effie Awards Ukraine (the most effective agency of marketing services in Ukraine)
2006-2011 — the most creative agency of Ukraine according to the AAC rating
2013-2015 — the most creative agency of Ukraine according to the AAC rating
2015-2017 — the best advertising campaigns and creative use of media in Ukraine according to the AAC rating
Ketchum is a leading communications company with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented sixth PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver outstanding results in strategic programming with creative approach and measurable results that build brands and reputations. For more information about Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
Omnicom Public Relations Group is a global group of the three top public relations agencies and specialist agencies working in public affairs, marketing to women, fashion, global health strategy, and corporate social responsibility. It encompasses more than 6,000 PR professionals in more than 330 offices around the world to provide their expertise to companies, government agencies, NGOs and non-profit organizations across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies from the marketing industry offering services in advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding, and research.