task

ARARAT has always been about real, emotional moments. That is why the brand has been supporting one of the brightest Ukrainian film festivals, Odessa International Film Festival, for five years. And in 2021 ARARAT has prepared something really special.

solution

Together with the ARARAT team, we wrote several inspiring stories about the creation of Ukrainian films that were presented at OIFF 2021. We sent them to several Ukrainian influencers so that they and their subscribers could guess which film the story is about.

In addition, among all those who guessed the names of the films, we raffled off gifts from ARARAT, and the influencers themselves went to Odessa.

results

18 stories + 4 photo posts from influencers.
827 453 people reached.