Task

Attracting new potential customers of the bank by New Card promoting

Solution

The main KPIs of the campaign were the completed application form on the bank web-site (leads) and the installation of the UkrSibbank application (installs). For this task, used a mix of digital tools, such as Facebook, Instagram, Google Display Network, Google Search etc. and optimized the campaign by changing the share of each instrument depending on their affect on overall campaign KPIs. Additionally, tested different creative assets and focused on the most effective for campaign results

Result

The planned indicators were exceeded: 35%+ more leads and 70%+ more installations for a lower budget VS planned one;

The results of the campaign were converted into new customers who became cardholders.