In the hectic pace of modern life, people are in constant motion. Such a lifestyle does not always allow to eat properly and in a balanced way. Therefore, people often live off unhealthy snacks - sandwiches, chocolate bars, pastries. The task was to convey to the target audience that with the help of LANTMANEN AXA products you can eat fast and healthy.
Such ready-made breakfasts as granola and muesli contain all the necessary ingredients for a balanced meal. To achieve this goal, there was used a strategy involving a healthy lifestyle opinion leader. The well-known Ukrainian dietician Oksana Skitalinskaya was chosen as a lifestyle opinion leader.
For product promotion of Lantmannen AXA brand Influencer Marketing with the involvement of an opinion leader was used.
Activation of the Lantmannen AXA took place in social media in the face of ambassador Oksana Skitalinskaya. The social media of the dietitian Oksana Skitalinskaya was used as a source of useful information and advice on healthy and balanced nutrition with integrated Lantmannen AXA products.
Press releases and special projects in media about healthy diet with expert comments from Oksana Skitalinskaya were also launched.
The topic of healthy diet is gaining popularity in Ukraine. Therefore, the choice of dietitian Oksana Skitalinskaya as an opinion leader and ambassador of Lantmannn AXA showed great results. Results: Oksana Skitalinskaya held a live broadcast in which she shared tips on healthy eating with reference to Lantmannen AXA products; 12 posts were posted on the Facebook and Instagram pages of a dietitian (the social media audience reached 250,000); 48 materials were published in media, including such top and target resources as РБК- Україна; Liza; Bit.ua; and MamaWow.
- Development and implementation of integrated communications strategies, CSR programs
- Media, analytics, strategic planning and strategy implementation
- Anti-crisis support, reputation management
- Communications management in time of business transformation and changes
- Representation in international media projects
- SMM-strategy, development and implementation of communications programs
- Partnership programs with opinion leaders & bloggers
PLEON Talan is a full-service PR & Public Affairs agency that provides consulting services for the development and implementation of complex communications solutions, PR strategies, and reputation management.
PLEON Talan in Ukraine has been exclusively representing the international communications network Ketchum, the trendsetter in the field of communications consulting with a successful mentorship and leadership in PR for more than 90 years worldwide, and 11 years in the domestic market– under the brand PLEON Talan.
2011-2012 — Effie Awards Ukraine (the most effective agency of marketing services in Ukraine)
2006-2011 — the most creative agency of Ukraine according to the AAC rating
2013-2015 — the most creative agency of Ukraine according to the AAC rating
2015-2017 — the best advertising campaigns and creative use of media in Ukraine according to the AAC rating
Ketchum is a leading communications company with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented sixth PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver outstanding results in strategic programming with creative approach and measurable results that build brands and reputations. For more information about Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
Omnicom Public Relations Group is a global group of the three top public relations agencies and specialist agencies working in public affairs, marketing to women, fashion, global health strategy, and corporate social responsibility. It encompasses more than 6,000 PR professionals in more than 330 offices around the world to provide their expertise to companies, government agencies, NGOs and non-profit organizations across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies from the marketing industry offering services in advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding, and research.