task

Optimizing media investments.

realization

Gathering information about sales, competitor activity. Application of Brand Metrics approach. Definition of the dynamics of the effectiveness of the advertising message. Calculation of the most effective TRP’s per week.

results

+20% — FTA optimization

+29% — call conversion to connection requests

+9% — optimization TV investments

+3% — sales growth in specific regions

+3% — increase in accuracy daily call forecast