Organize a press event as a part of the roadshow for Ukrainian media dedicated to the topic of Kredobank PJSC bonds.
Provide communications support for the event and further project development, in particular, the initiative of investing the profits in small and medium-sized enterprises (SMEs) financing.
Engage financial media and supervise their activities throughout the entire process from registration to event coverage.
On December 13, 2017, as a part of the roadshow dedicated to the allocation of bonds for 500 million UAH by Kredobank PJSC, a press conference was held at the conference hall of the Hyatt Regency hotel. The bank's Chairman and his First Deputy, as well as the Head of the State Treasury and the Head of the Securities Department participated in the event.
- Informational support for the press conference, including the announcement of the event, inviting the media, entrepreneurs, etc., as well as the preparation of a press pack for the participants (information about the bank, press release).
Communications support for the project, including cooperation with online news media, news agencies and radio stations, securing accreditations of journalists for the press conference, and attracting media coverage.
Visual support for both the roadshow and the event: infographics design for presentations and photo coverage of the event.
In cooperation with Ukrainian media, we highlighted the issue of the importance of investing in small and medium-sized enterprises. Additionally, we affirmed the status of Kredobank PJSC as a reliable financial partner for entrepreneurs.
5 news agencies (UNIAN, Interfax, Ukrainian News, Cbonds, Ukrinform) and 30 journalists were involved to cover the event.
The roadshow was widely covered (37 publications) in the leading national media, including by the business-focused website Minfin, the weekly newspaper Delovaya Stolitsa (Business Capital), and online media platforms Liga.net and Mind. In total, the coverage of the Kredobank roadshow reached an audience of over 4 million.
- Development and implementation of integrated communications strategies, CSR programs
- Media, analytics, strategic planning and strategy implementation
- Anti-crisis support, reputation management
- Communications management in time of business transformation and changes
- Representation in international media projects
- SMM-strategy, development and implementation of communications programs
- Partnership programs with opinion leaders & bloggers
PLEON Talan is a full-service PR & Public Affairs agency that provides consulting services for the development and implementation of complex communications solutions, PR strategies, and reputation management.
PLEON Talan in Ukraine has been exclusively representing the international communications network Ketchum, the trendsetter in the field of communications consulting with a successful mentorship and leadership in PR for more than 90 years worldwide, and 11 years in the domestic market– under the brand PLEON Talan.
2011-2012 — Effie Awards Ukraine (the most effective agency of marketing services in Ukraine)
2006-2011 — the most creative agency of Ukraine according to the AAC rating
2013-2015 — the most creative agency of Ukraine according to the AAC rating
2015-2017 — the best advertising campaigns and creative use of media in Ukraine according to the AAC rating
Ketchum is a leading communications company with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented sixth PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver outstanding results in strategic programming with creative approach and measurable results that build brands and reputations. For more information about Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
Omnicom Public Relations Group is a global group of the three top public relations agencies and specialist agencies working in public affairs, marketing to women, fashion, global health strategy, and corporate social responsibility. It encompasses more than 6,000 PR professionals in more than 330 offices around the world to provide their expertise to companies, government agencies, NGOs and non-profit organizations across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies from the marketing industry offering services in advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding, and research.