Task

 

Each year as spring approaches, what woman doesn’t think about buying new clothes? However, in 2017, the average Ukrainian woman had a limited personal shopping budget. This was due to both rising prices and increased utility costs. What had been consistently high sales figures were under threat of decreasing. LeBoutique needed a confident start to the season. Furthermore, in addition to boosting sales, they also had a communications issue to manage. For some time, LeBoutique had been frequently confused with Lamoda, a competitor.

Solution

We looked closely at what LeBoutique offered its customers:

- easily navigable menu

- convenient ordering via the store’s website or mobile application

- order delivery to a service center, post office, or via courier

- refunds within minutes for products with which customers are not pleased

- everyday discounted prices

A 30-second TV commercial informed potential customers about the main benefits of shopping at LeBoutique.

Three short versions (used as sponsors' ads and pre-rolls) talked about each advantage separately.

All videos ended with a light jingle, which helped distinguishing the brand from its competition.

Result

We easily delivered the aimed-for sales growth, boosting it by 52% compared to the previous year.

We broke all the company’s previous  web traffic records, including the Black Friday records.

We showed the best growth of the brand awareness out of the competition (+ 27% II 2017 compared vs IV 2016, according to MMI).

E-e-easy and beautiful!