Task

For a national retailer, branding trucks, which are seen by millions of Ukrainians every day, is a long-term image project. They are also actually mobile outdoor advertising media, so branding should communicate important benefits, category features and showcase the brand at its best. 

So, we had to take all this into account and create something visually worthy of such a bright brand as Silpo.

Details

Silpo supermarkets have long been known as more than just places to shop – they are places to go for emotions and aesthetic experience. 

So we decided to emphasize these brand attributes and take it beyond the store space. We turned the trucks into the stage of a magic show, where the main characters are delicious products and convenient services as the main advantages of Silpo. 

In this way, we were able to recreate the magic and emotion of the stores and at the same time convey the necessary messages so that anyone could immediately understand what awaits them at the nearest Silpo – both at the level of emotions and at the level of rationality.