About the project
Nasha Ryaba is a leader of chilled chicken category. Guaranteeing high quality and freshness, it costs more. The local farms and private households trends grow. They have lower price due to lower packaging, logistic and retail expenses. It decreases packaged Ryaba’s sales. That’s why it is necessary to rise packaged chicken sales.
To stop sales decrease and grow sales of packaged chicken, the Brand launches innovation in packaging. Assortie – two chicken parts in one pack. The successful campaign not only stops decline but exceeded the plan by several times.
Implementation
Category
Expertise
Components of the project
Key Competences
- Strategic planning
- Communication & brand platforms, positioning, identity development
- 360° campaigns development (TV, digital, press, outdoor, radio etc.)
- Audio & video materials development
- Packaging design
- Promo and POSM
- Non-standard advertising
About
PROVID DDB is a full-cycle Ukrainian independent creative agency, established in 1994. PROVID is the winner of industry contests such as Effie, Golden Drum, Golden Hammer, Epica, KIAF, White Square, and Idea. It was ranked #2 for "Best Advertising Agency of 2016" and #3 for “Creativity & Craft” in 2016 and 2017, and has been included in the VRK’s Top Five Creative Agencies list every year since 2008.
