Heat. The city is empty, the country season is waking up. And summer in the countryside is clean air, picturesque locations, generous tables and fresh kvass, which seemed to be waiting for warmth for all of us. After all, kvass "Village and People" has prepared new labels with new fan wisdom, and a new video.
"Village and People" is about Ukrainian traditions, - says Valeria Gladilina, senior brand manager of brands in the economy segment ABInbev Efes Ukraine. - About cozy family gatherings at a generous table, about sincere friendship and love for the family, as well as about delicious kvass, which is brewed in the traditions of the Ukrainian village. Actually, we wanted to convey this in the video, without too much wisdom. "
Pour a mug of cold kvass, settle more comfortably - even near the pond, even under the air conditioner, even under the cherry - and look.
PROVID
Creative directors - Olga Lukyanenko, Vladislav Galyapa
Art director - Anastasia Roganova
Senior copywriter - Angela Osipova
Illustrator of labels - Dmitry Krivonos
Customer Service Director - Iryna Okhramovich
Project manager - Olga Sachenko
ABInbev Efes Ukraine
Senior brand manager of brands in the economy segment - Valeria Gladilina
Marketing manager of brands in the economy segment - Alexei Popov
Marketing Director of ABInbev Efes Ukraine - Anna Rudenko
Animation - studio "Illustration"
Implementation
Category
Expertise
Key Competences
- Strategic planning
- Communication and brand platforms, positioning, identity
- 360° campaigns (TV, digital, press, outdoor advertising, radio, etc.)
- Audiovisual production
- Package design
- Promo and POSM
- Custom Advertising
- Digital research, analytics, strategic planning
- Media purchases in digital
- Digital-creative, content development, SMM
- Digital production