Task
Develop a communications platform providing comprehensive communication support for the German-Ukrainian Fund's lending program to small and medium-sized businesses in cooperation with partner banks.
Prepare and conduct three financial fairs with the participation of representatives of SMES, the German-Ukrainian Fund, the National Bank of Ukraine, the Ministry of Finance of Ukraine, and the German state KfW Development Bank.
Implement the 3-year communications program in the media, online, and through special events with the participation of representatives of the Cabinet of Ministers, the National Bank of Ukraine, KfW Development Bank, and the representative office of the European Union.
Implementation
– A number of high-profile media projects have been implemented to encourage discussion of the problem of SME lending in Ukraine. The communications campaign intends to build support for a program that will provide loans totalling $300 million USD to small and medium-sized businesses. The program would also develop cooperation between NUF and partner banks in Ukraine.
– Specifically, the projects present information from a thorough study of issue, and new opportunities opened by the programs of the German-Ukrainian Fund.
The EU EU4Business Initiative developed the online platform http://sme-fair.org.ua/ to support the activities within the framework of the communications program. A billboard and flyer publicity campaign draws further attention to the Initiative.
The campaign, which will involve SME representatives, was announced at the First Financial Fair, held at the Ukrainian House on April 4, 2017. EU EU4Business Initiative held the Fair, which brought together 400 entrepreneurs and more than 50 speakers. Representatives of 20 financial institutions from all over Ukraine were also present, including the National Bank of Ukraine, the Ministry of Finance of Ukraine, and KfW Development Bank.
The event received wide coverage (over 100 materials) in the media at the national and regional levels.
Implementation
Category
Expertise
Components of the project
Key Competences
- Development and implementation of integrated communications strategies, CSR programs
- Media, analytics, strategic planning and strategy implementation
- Anti-crisis support, reputation management
- Communications management in time of business transformation and changes
- Representation in international media projects
- SMM-strategy, development and implementation of communications programs
- Partnership programs with opinion leaders & bloggers
About
PLEON Talan is a full-service PR & Public Affairs agency that provides consulting services for the development and implementation of complex communications solutions, PR strategies, and reputation management.
PLEON Talan in Ukraine has been exclusively representing the international communications network Ketchum, the trendsetter in the field of communications consulting with a successful mentorship and leadership in PR for more than 90 years worldwide, and 11 years in the domestic market– under the brand PLEON Talan.
2011-2012 — Effie Awards Ukraine (the most effective agency of marketing services in Ukraine)
2006-2011 — the most creative agency of Ukraine according to the AAC rating
2013-2015 — the most creative agency of Ukraine according to the AAC rating
2015-2017 — the best advertising campaigns and creative use of media in Ukraine according to the AAC rating
Ketchum is a leading communications company with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented sixth PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver outstanding results in strategic programming with creative approach and measurable results that build brands and reputations. For more information about Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
Omnicom Public Relations Group is a global group of the three top public relations agencies and specialist agencies working in public affairs, marketing to women, fashion, global health strategy, and corporate social responsibility. It encompasses more than 6,000 PR professionals in more than 330 offices around the world to provide their expertise to companies, government agencies, NGOs and non-profit organizations across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies from the marketing industry offering services in advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding, and research.
Key Competences
- Promo and loyalty сampaigns
- Production
- Event management
- Trade marketing
About
Talan Events is an event agency with many years of experience working with large companies, both local and international. It provides a wide range of services including concept development, preparing and conducting all types of business, and arranging corporate and entertainment events. Talan Events has experience planning events for diverse audiences and purposes, ranging in size from 50 to 5,000 people.
Key Competences
- E-commerce
- Digital production
- Mobile applications
About
Ebola is a digital communications agency, founded in 2008. Part of AGAMA Digital Group, has been recognized by the Effie Awards in 2015 and 2016 as #1 in effectiveness among digital agencies in Ukraine. It specializes in complex web- and mobile development, delivering innovative digital solutions to our clients all over the world.