About the project
When she chooses a bra – she’s likely to make the decision based on how she would like to feel it, rather than look wearing it. For the promo we suggested our clients not to just fir some new articles from our new collection but to feet their feelings instead.
In 7 episodes shot in different emotional tones we showed the customer the range of feelings, brought up by some of our new articles.
We also ran a banner campaign and distributed flyers at fashion showrooms. The range of flyers delivered the same idea by means of still images language.
During the campaign the traffic of visitors to the online shop increased by 150%, 28% of which were unique.
Implementation
Category
Components of the project
Key Competences
- Strategic planning
- Communication & brand platforms, positioning, identity development
- 360° campaigns development (TV, digital, press, outdoor, radio etc.)
- Audio & video materials development
- Packaging design
- Promo and POSM
- Non-standard advertising
About
PROVID DDB is a full-cycle Ukrainian independent creative agency, established in 1994. PROVID is the winner of industry contests such as Effie, Golden Drum, Golden Hammer, Epica, KIAF, White Square, and Idea. It was ranked #2 for "Best Advertising Agency of 2016" and #3 for “Creativity & Craft” in 2016 and 2017, and has been included in the VRK’s Top Five Creative Agencies list every year since 2008.
