Task

Increase awareness of Discovery & Eurosport Channel TOP programs in Ukraine and Kazakhstan. КPІ — 70 publications, 38 in media with a positive tone of voice in Ukraine and Kazakhstan.

Solution

• Implementation of journalists’ requests: key topics and speakers from Discovery & Eurosport Channel;
• Writing exclusive RTP-materials for media requests;
• Interviews of top speakers from the USA, Spain, England and Belgium.

Results

• OTS in Kazakhstan — 12,977,406;
• OTS in Ukraine — 25,000,000 per year;
• Media publications — 180+ per year.