What is this project about?

We had an idea. Usually the first thing that the agency does in this case is looking for a client, but we thought that real social projects can sometimes belong to everyone. This time we decided to make the client our community.

Young people believe that they are not old enough to have health problems due to smoking. We found a way to clearly show that every cigarette smoked leaves its mark, and so launched a campaign on match boxes with pictures showing a zone for ignition in the form of lungs.


Thus, smoking began to attack itself. Each cigarette increased the strength of our message about the dangers of smoking.