Task

• At first, the task was to organize an offline exhibition in Kyiv. After the full-scale invasion began, it was decided to change the format of the exhibition to an online one;
• creating a platform for the exhibition, filling it with content. 

Solution

An online campaign that will encourage people to get involved in communication support using tools such as:

• influencer marketing;
• PR support in the media (national and regional, Ukrainian and international); 
• social networks.

 

Event | Talan Communications

Offline format (17.03.2022):

• development of a creative concept for the offline exhibition (interactive zones, art installations, location decoration);
• location selection;
• 3D visualization of the creative concept (installations and general atmosphere at the location);
• organization of entertainment elements for guests on the opening day of the exhibition (performance of a musical group, catering, interactive zones for guests to interact with the exhibition);
• technical support for the online broadcast on Zoom, YouTube, Facebook, Instagram. Simultaneous translation of the broadcast into English and sign language interpretation.

Online format (after 02/24/2022):

• Development of a creative concept for the online exhibition (animated presentation of works, integration of works into the customer’s brand, interactive elements of interaction between visitors and the site);
• subject artistic shooting of works, adaptation of tests and audio to the online format;
• coordination of all project processes with agama agencies.

 

PR | PLEON Talan

• creation of textual content to fill the website;
• creation and promotion of Facebook posts;
• communication and placement in national, regional and international media, such as Correspondent, MMR, United States News;
• communication with influencers, such as Yulia Bevzenko, Sviatoslav Hrynchuk, and Kostyantyn Hrubych, to spread the word about the online exhibition.

Web production | provid

Development and content of the website:

• creation of sections by expositions (“Sculptures”, “Videos”, “Postcards”, “Paintings”, “Essays”) and regions;
• creation of a non-standard grid that forms a small story on the main page – a story in which we all participate and in which we all strive to win.

Result

• 19 mentions in Ukrainian national and regional media;
• 2 mentions in international media;
• 2,919,791+ OTS in the media;
• 4 stories and 2 posts from influencers;
• 135 801+ OTS of influencers;
• 13 posts in social media;
• 1,180,212+ OTS in social media.