Kvass «Selo i Lyudy» embodies traditions and light good humor, which literally channels the life of the Ukrainian people. Therefore, the main task of the can launching was to «make friends» with the youth format and Ukrainian folk traditions.


Working on the can designs, we tried to preserve the soulful folk style of the brand. However, the format required changes. The village has become a bit more modern, and people boldly mix comfortable sneakers brought from the city with a mother’s embroidered shirt. Kvass unites the village and the city!


Good old, favorite kvass is now in the can! It is easy to throw in your pocket, it is easy to cool, it is easy to drink yourself and grab a can for a friend. Take a look at the new illustrations to appreciate the folk style or to find the idea of a summer chill.