About the project

Somersby is a leader in a constantly growing cider category in Ukraine. But the volume of brand is constantly shrinking due to the growth of new brands and tastes. To save the situation Somersby launches a new and universal taste - Pear!

The unique pear shape provided the basis for creative campaign, whose results exceeded all expectations. Sales plan was exceeded twice. From 2015 to 2106 cider market grew up on 54% and only impact of Somersby Pear cider market growth was 41%.