About the project
Somersby is a leader in a constantly growing cider category in Ukraine. But the volume of brand is constantly shrinking due to the growth of new brands and tastes. To save the situation Somersby launches a new and universal taste - Pear!
The unique pear shape provided the basis for creative campaign, whose results exceeded all expectations. Sales plan was exceeded twice. From 2015 to 2106 cider market grew up on 54% and only impact of Somersby Pear cider market growth was 41%.
Implementation
Category
Expertise
Components of the project
Key Competences
- Strategic planning
- Communication & brand platforms, positioning, identity development
- 360° campaigns development (TV, digital, press, outdoor, radio etc.)
- Audio & video materials development
- Packaging design
- Promo and POSM
- Non-standard advertising
About
PROVID DDB is a full-cycle Ukrainian independent creative agency, established in 1994. PROVID is the winner of industry contests such as Effie, Golden Drum, Golden Hammer, Epica, KIAF, White Square, and Idea. It was ranked #2 for "Best Advertising Agency of 2016" and #3 for “Creativity & Craft” in 2016 and 2017, and has been included in the VRK’s Top Five Creative Agencies list every year since 2008.
