About the project
Many of us have heard about Zubrowka, many – have tried this grass drink, but a few of us really know that authentic Polish Zubrowka – is a brand with 600 years of history, heritage and traditions of vodka production from Polish part of Belovezhskaya Puscha. We had to make Zubrowka popular in sub premium segment facing following barriers: Polish vodkas historically are not popular in Ukraine, sub premium segment is almost completely represented by Russian brands and the Ukrainians has strong preferences towards clear vodkas.
But with help of communication, which dips consumers into the brand’s world and delivers unique Zubrowka qualities, the brand managed to win the sympathy of the Ukrainians and became on of the leaders in sub premium segment.
Our campaign brought the third position and share of Zubrowka in the subpremium segment to 13.4%.
Implementation
Category
Expertise
Components of the project
Key Competences
- Strategic planning
- Communication & brand platforms, positioning, identity development
- 360° campaigns development (TV, digital, press, outdoor, radio etc.)
- Audio & video materials development
- Packaging design
- Promo and POSM
- Non-standard advertising
About
PROVID DDB is a full-cycle Ukrainian independent creative agency, established in 1994. PROVID is the winner of industry contests such as Effie, Golden Drum, Golden Hammer, Epica, KIAF, White Square, and Idea. It was ranked #2 for "Best Advertising Agency of 2016" and #3 for “Creativity & Craft” in 2016 and 2017, and has been included in the VRK’s Top Five Creative Agencies list every year since 2008.
