Industry

Grinding trends, or What to expect from web design in 2022

Roman Hajimuradov

Digital Production Director

provid

Let’s remember what 2021 brought us in the field of web design, and try to predict what to expect next year.

Do you also get the feeling that the pandemic glued together and even froze the years 2020 and 2021, turning them into a continuous extension of 2019? In web design, it certainly feels that way! It seems like we’re still in the trend center of 2019-2020, with the subsequent time just refining them. Some trends have firmly established themselves, while others have seen further development. Let’s flip the page and see which key trends will accompany us next year, where they come from, and why they continue to be at the top.

Typography

It’s not just about posters anymore! A few years ago, web designers thought and transformed typography into not just one of the trendiest solutions for websites, but they continue to transform and rebuild it anew.

Lone-standing large headlines combined with minimalism are still one of the variations that continue to trend.

Bold combinations of font styles are becoming increasingly common. The trend is gaining momentum and confidently strides into the next year.

The use of serif fonts, or antiqua, is becoming increasingly popular. And this trend will continue into the future.

More decorative application. More new fonts. Just more.

This is the point of development that fonts were supposed to reach, aiming to occupy space on the page. The trend is driven by the lack of quality photo and video content in many cases.

Color choices and retro styling

Just as with serif fonts and the cyclical nature of fashion, we’re experiencing a new digital resurgence of the forgotten and unknown aspects of the 90s. At the same time, all of this has a very fresh look.

Moooi

Colors are now being used more abundantly. And they themselves have become brighter, while their combinations have become bolder.

The stable life of parallax

It seems it will never die. And with each passing year, it becomes more striking and dynamic, transforming into an additional user experience.

In the future, we will increasingly see these beautiful airy canvases with tight custom scrolling.

It seems that at the moment when print media publishers are transitioning to the digital side and redesigning their websites, departing from the styling of analog versions, the design concepts of websites increasingly resemble the covers of printed publications. This principle will continue to be applied in the future and will take on new dimensions.

3D Design has brought a love for three-dimensional forms into the world of design and especially web design. 3D was offered to everyone, but not everyone could afford it. However, we are not standing still, and this solution in web design is becoming simpler and more accessible. Although WebGL is still not a common occurrence (due to its high cost), there is plenty of it in simpler formats.

With the emergence of services that provide ready-made static 3D content for free or at an affordable price, almost everyone can afford it. Therefore, we will see how 3D gains momentum.

Some services develop separate thematic 3D packs, like this one, with Christmas-themed static content, and an extended paid version with source files.

Overall, there is a plethora of similar projects, services, and plugins in Figma. So don’t hesitate to spend some time searching for them.

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