task

To raise the level of digital literacy among Ukrainians
Popularize digital tools
To encourage participation in the Digigram test

solution

An informational campaign of national program development and realization
Video and audio clip production
Media-relations (at the national and regional level)
Social media promotion
Collaboration with influencers

results

Reach up to 6.5 mln
CTR: 0.82% vs 1.57% (above target)
Videos were distributed on national and regional TV channels
Publications of opinion leaders with a performance rate of 110%
Radio track recorded by Alyona Alyona and distributed among radio stations around Ukraine