Task

• To increase sales, frequency and volume of purchases of Svitoch TM; 
• to form a positive perception of Svitoch TM among consumers in difficult times.

Solution

• Organizing and conducting a national consumer promo with tasty prizes and simple and clear mechanics:
• Buy Svitoch chocolate;
• Register a receipt with promotional products;
• every 5th registered check becomes a winner.

Implementation tools:

• promotional materials with detailed information about the campaign;
• a specially dedicated CRM team for prompt communication with the winners and quick delivery of gifts.

Result

• 6589 registered checks;
• 1190 winners; 
• effective implementation of a set of CRM activities;
• prompt delivery of gifts on the eve of the holidays.