Task

Increase consumer loyalty and increase sales of dumplings and dumplings, 800 g and 900 g.

Solution

• conducting national activities that are charitable in nature. The activity is aimed at supporting the defense and reconstruction of the country: 1 donation (UAH 10) from each pack sold is transferred weekly to a charity fund chosen by consumers on the promotional website by voting;
• development of the idea, the main visual of the project, design of the promo site and POSm;
• development and maintenance of the promo site for the duration of the project;
• conducting a digital campaign.

Результат

1.  The total number of donations collected is 110,346, which is equal to UAH 1,103,460. Of this amount, the following funds were transferred to the following organizations:

• “Army SOS – UAH 382,740 (34.7%);
• Front-U – UAH 98,930 (9.0%);
• “Come Back Alive – UAH 101,690 (9.2%);
• “Ukraine on the Wings of Hope” – UAH 520,100 (47.1%).

2. Digital campaign:

• number of impressions – 25,163,882 (132%);
• number of impressions to the target audience – 21,537,456 (134%);
• total coverage – 8,935,178 (108%);
• target audience coverage – 8,238,120 (110%);
• frequency of impressions – 2.6 (122%).