task

“Nasha Ryaba” has been delighting us with delicious food for more than 21 years. During this time, more than 1,800 branded points were opened in Ukraine. Also, in 2021, the task arose: to develop a new creative platform for all “Nasha Ryaba” stores.

realization

We developed a concept based on which MHP designers created a new design of retail outlets. At the heart of the project was the desire to turn each “Nasha Ryaba” store into a friendly and open space, where you can go for chicken, drink coffee with a friend, and order hot broth for children.

In addition, we have created “Design Standards” both for “Nasha Ryaba” outlets and for new chains – Myasomarket and Döner Market. These are convenient and easy-to-understand visual design guides for store owners.

the results

Quick and amazing renewal of the “Nasha Ryaba” franchise and the launch of new chains – Myasomarket and Döner Market.