Task

To form, consolidate, and develop in the long term the tradition of celebrating St. Nicholas Day with the family and Zhyvchyk, as well as the brand’s association with this holiday (the creative idea of the project should have the potential for future development).

Solution

• Preparing and conducting a campaign with a mechanic whereby participants upload photos and videos of themselves doing good deeds to social media;
• developing a creative idea and KV, creating promotional posts and posting them on Facebook and Instagram;
• drafting a content plan for TikTok, creating and posting content (11 publications);
• development of the text of official rules;
• organizing a set of CRM activities, such as communication with participants and winners of the campaign; forming a gift fund and then handing out gifts to the winners.

Results

• number of participants – 472;
• 321 gifts were sent in the form of a “Zhyvchyk” kit (4 liters);
• 120 gifts in the form of merchandise were sent (40 hats, 40 scarves, 20 hoodies, 20 backpacks); 
• the main gift was presented – Apple iPhone 15 Plus 128GB Black; 
• the total number of TikTok subscribers reached 1008.