Task

• Increase sales, frequency and volume of purchases of promotional SKUs;
• provide comprehensive support for promotional activities.

Solution

• Organizing and conducting a national consumer promo with unique prizes and simple and clear mechanics:
• “Register unique codes at the promo and find yourself among the winners the next day”, as well as the epic final draw of the main prize of UAH 1 million;
• easy entry – even one code participates in the daily and main draw.

Implementation tools:

• promotional materials with detailed information about the campaign;
• a dedicated CRM team for prompt communication with the winners, collection of documents, and delivery of daily prizes and the main prize.

Result

• 472,273 correct codes were registered;
• 310,882 users visited the promotional campaign, with the peak figure on the day of the main prize draw.