Task

To comprehensively cover the assistance provided by the German government and how it contributes to the reconstruction of the affected communities.

Solution 

Development of a communication and creative strategy, social media and national media coverage of the assistance provided by the German government to Ukrainian communities.

To implement the campaign, we developed a creative strategy and key visuals that demonstrate the restoration of damaged buildings in the form of architectural sketches. We created visuals for social networks and national media.

We filmed two video interviews: with the Deputy Minister of Communities, Territories and Infrastructure Development and a representative of U-LEAD with Europe. We conducted two on-site photo shoots in the communities of Kyiv and Chernihiv oblasts.

Results

• 4 articles in national media, 2 video interviews, 20+ publications in social networks;
• 959,204 users – coverage in national media;
• 523,260 users reached on social media (Facebook, Twitter).