Task

• To increase sales, frequency and volume of purchases of San Sanych, Flint, Big Bob brands in the ATB retail chain.

Solution

• Conducting a national promotional activity with the mechanics of registering unique promotional codes, followed by daily or weekly drawings and the final drawing of the main gifts. Convenient and simple mechanics of participation:
• Register the code on the website and look for yourself in the lists of winners
• easy entry – even one code participates in the daily draw.

Implementation tools:

• a website with detailed information about the campaign;
• a dedicated CRM team to communicate with participants and winners.

Result

• Successful implementation of the activity;
• 1,079,800 registered codes;
• 1,658,295 views of the campaign website.