Task

To build knowledge about the Cemark trademark, formerly known to all as CRH. Change the stereotype of the choice in the category: from the choice by the plant where it is produced to the choice by the Brand name.

Solution

Using YouTube videos to increase brand awareness, banner ads on the Google Network, and social media promotion, achieved a high digital reach of the target audience during the brand’s sales season. Additional optimization of the site and improvement of SEO promotion made it possible to increase the number of visits to the site to get acquainted with the products and their quality.

Result

According to the results of the research at the points of sale, the majority of the respondents noted that they had seen advertisements on YouTube, social media, and banner advertisements

Thanks to the mix of the online campaign and offline support at the points of sale, the growth of TOP of mind Cemark in Ukraine and the level of spontaneous knowledge of the Brand exceeded the planned indicators by more than 2 times