task

• To promote the official brand of Ukraine
• To build a positive image of the country
• To get a nation-wide effect and raise awareness abroad of Ukraine’s touristic and investment potential

solution

• Development of a long-term strategy with an approach for different audiences
• Monthly content plans that allow for adjustments in short-term decisions
• Opinion leaders engagement to encourage interaction and sharing

results

• Total Impressions – 58 900 000
• Reach – 15 000 000
• Average Engagement Rate: 6.1% for Facebook; 17.3% for Instagram
• 10+ influencer collaborations (incl. special projects)
• 3+ viral activations (flashmobs)