challenge

Staropramen has been a sponsor of the biggest jazz festival in the country for many years: Leopolis Jazz Fest.

But in 2020, the festival did not take place due to Covid lockdowns. So, when the Leopolis Jazz Fest was allowed to be held in 2021, we faced the task: to make it fun for visitors, but also safe. And to remind the guests of the festival that it is possible (and necessary!) to “live in Prague style”: to enjoy every moment under any circumstances.

solution

We have arranged as many as four zones for fans of jazz and Prague beer. The photo booths and decor were fun and “in Prague style”, the bars were beautiful and stable. But we also did everything possible to ensure that visitors were protected from COVID-19.

We arranged unforgettable flash mob for residents and guests of Lviv city. Inspired by people who went out to their balconies during the pandemic and sang for the whole world, we decided to play jazz on local balconies. For two days, in the very center of Lviv, our jazz men filled the streets of the city with music. To show: there are things that unite us and help enjoy life in either way.

results

About 40,000 guests visited the brand zones, over 4,500 liters of Staropramen beer were sold